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(from
Parotech
press release) 2004 Audi S8 / SONY show car
After a first successful
collaboration between SONY and PAROTECH, SONY chooses PAROTECH, for
the design and conception of the show car for the 2005 Advertising
campaign.
After more than 6000 hours of work, the S8 is ended, and begin a
successful Europe Tour, with many price and awards.
The car is so popular
for the Japanese SONY leader that the brand decides to put it in his
new promotional catalogue (more than 1 million prints).
Parotech confirm is
leader place, in the France custom world.
It’s a new kind of
customization called “le concept tuning”, halfway between Concept
car, and custom building, and it’s prefigure, the future PAROTECH
realization.