(from Audi Press
Release) For Walter de’Silva design, in abstract terms, is
“a number of individual signals which add up to give a powerful
overall signal. Design is always a reflection of outlooks on life,
views and convictions.” Head of Volkswagen Group Design de’Silva
designed the Audi R8 to be the expression of “ultimate sportiness”.
And now Karl Lagerfeld has photographed the sports car, interpreting
its design in an unusual new light. These photographs will appear in
an art calendar entitled “Kaleidoscopic Vision of a Car”.
Lagerfeld breaks down the overall design of the R8, developed by
de’Silva from “individual signals”, by working with reflections and
making the images abstract – similar to the view through a
kaleidoscope. The black and white photographs convey completely new,
“Seeing this emotion-stirring sports car through the eyes of a
design icon such as Karl Lagerfeld is an impressive experience – and
heightens the anticipation of all those who have already ordered it
even further,” commented Ralph Weyler, Board Member for Marketing
and Sales at AUDI AG.
The photographs were shot in the south of France, in Ramatuelle near
Saint-Tropez. Sitting at the wheel of the R8 is the American Brad
Kroenig, currently the most in-demand male model, whom the couturier
has been photographing for five years for his long-term study “One
Karl Lagerfeld in person will be presenting the images in a photo
exhibition at the Audi Forum New York on 12 May 2007. The exhibition
will be continuing for two weeks. The exclusive art calendar will be
available only to buyers of the Audi R8.