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(from StudioTorino
Press Release) PRESS RELEASE: COUPETORINO
Studiotorino presents a
cultural, non-profit project: the COUPETORINO, a single to-scale
model inspired by the iconic Mercedes SL spider.
COUPETORINO will make
its debut December 12, 2008 at the “BESPOKE COACHWORK” exhibit to be
held at Turin Gallery as part of the greater event “Turin World
Design Capital 2008”. In cooperation with L’Istituto di Arte
Applicata e Design di Torino (IAAD).
THE PROJECT
As part of the event
“Turin World Design Capital 2008”, Studiotorino presents a cultural,
non-profit project. The COUPETORINO is a technical and
stylistic study aimed at transforming series and off-set automobiles
with reliable technical solutions while maintaining the car’s
identity. With this objective in mind the iconic Mercedes SL spider
was chosen as a lone specimen. Its original architectural structure
was transformed into a true coupé.
Amongst the various
design studies directed by STUDIOTORINO in cooperation with Istituto
di Arte Applicata e Design (IAAD) and informally presented to the
Mercedes Design Center in Como to Professor Peter Pfeiffer, a more
typically Italian coupé style was chosen.
This project includes an
accurate 1:4 scale maquette personally modeled by Alfredo Stola and
a photographic exhibit presenting all of its developmental stages,
from its conception to its realization.
An in depth study
presents all of the construction methodology and aerodynamics with
the goal of creating a perfectly functional prototype with the
reliability akin to that of series automobiles. COUPETORINO was
presented on December 12, 2008 at the Première held at Turin Gallery
with an exhibit titled “Bespoke Coachwork”.
THE STYLE
Directed by Alfredo
Stola, the style of the COUPETORINO was attained through cooperation
with Istituto di Arte Applicata e Design (IAAD) and in particular
with Piotr Degler Jablonski, a student who participated in its
creation as part of his final internship.
The theme is clear: to
project an off-set starting with the Mercedes SL and to transform it
into a coupé all while maintaining its identity and adding a touch
of Italian flair in order to make it exclusive.
Initially research took
off in several directions; after several designs the first choice
focused on two fast-backs and a traditional coupé.
Later on July 9, 2008 at
the Mercedes Design Center in Como an informal and cordial meeting
between Professor Peter Pfeiffer, Dr. Michele Paganetti and Alfredo
Stola, Studiotorino is given
suggestions as to in which way aim its choice for the creation of
the to scale model of “our C version” or what we like to call a
traditional coupé ‘all’italiana’.
For the event “Torino
World Design Capital 2008” Mercedes generously supplies us with a
1:4 scale model of the SL, indispensable element for the fashioning
of the COUPETORINO model.
The model was created in
a traditional manner –that is by hand. In fact, the back is
completely restyled and was personally modeled by Alfredo Stola with
the collaboration of student intern Piotr
Degler Jablonski for the design.
The Première of
COUPETORINO to be held on December 12, 2008 in the exhibit “Bespoke
Coachwork” at Turin Gallery will present in addition to a
photographic exhibit of all the designs and
developmental stages, a 1:4 scale model purposely without wheels,
monochromatic in bronze on a transparent support as if a sculpture.
