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(from Kia Press
Release) SUPERMAN-INSPIRED KIA OPTIMA HYBRID SOARS INTO
CHICAGO FOR AUTO SHOW DEBUT
World’s Most Iconic Super Hero
Pairs with Kia’s Powerful and Advanced Hybrid Sedan
to Create a Uniquely Customized Ride
• Superman-themed
Optima Hybrid is the sixth of eight customized Kia vehicles
representing characters from the Justice League to benefit DC
Entertainment’s “We Can Be Heroes” giving campaign
• Super Street and Legendary Artist and DC Entertainment
Co-Publisher Jim Lee help bring Superman’s strength and
integrity from comic book pages to Kia’s advanced hybrid sedan
CHICAGO, February 7,
2013 – Kia Motors America (KMA) has teamed up with DC Entertainment
and Super Street magazine to create a head-turning Optima Hybrid
inspired by Superman’s strength and unwavering care for planet
Earth. Unveiled today at the 2013 Chicago Auto Show, this Optima
Hybrid signals the continuation of a 10-month, eight vehicle
partnership between Kia and DC Entertainment based on the iconic
characters that make up the Justice League – Superman, Batman,
Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An
eighth and final vehicle will be an amalgamation of all seven Super
Heroes in one. Influenced by the artistry of comic book visionary,
Jim Lee, the Justice League-inspired Kia vehicles serve as a force
for good in the world by raising awareness of DC Entertainment’s “We
Can Be Heroes” giving campaign, a relief effort to bring help and
hope to people affected by drought and famine in the Horn of Africa
(www.WeCanBeHeroes.org).
“As the most recognized Super Hero in the world, Superman is a
symbol of strength and integrity, making him the perfect character
to join forces with Kia’s first-ever hybrid to create a customized
ride powered by a robust and efficient powertrain,” said Michael
Sprague, executive vice president, marketing and communications, KMA.
“Each of our Justice League-inspired vehicles are remarkable
collaborations between the automotive and comic book worlds, and all
for a worthy cause. To that, Kia is very proud to be partnering with
DC Entertainment to raise awareness for the ‘We Can Be Heroes’
campaign.”
Working together, Kia, DC Entertainment and Super Street magazine
designed and built the Superman-themed Optima Hybrid, a
one-of-a-kind Kia that represents the strength and fortitude of the
world’s most iconic Super Hero. The Optima has been widened with
custom fenders, giving the vehicle a muscular appearance, and it
features an adjustable suspension system that can raise and lower
the vehicle with the push of a button. The stylized color scheme on
the hood spotlights Superman’s unmistakable chest emblem while an
eye-catching red paint design extends to the trunk, evoking the look
of his crimson cape. The beveled front grille resembles Superman’s
belt, and the red headlights glow with the same intensity of his
heat vision.
The interior of the Optima Hybrid is upholstered with custom
materials chosen for their unique appearance and texture to reflect
Superman’s impenetrable battle armor. And Superman’s iconic “S”
shield is integrated into the seats and steering wheel to give it
the right heroic touch.
“This joint effort to raise awareness for the ‘We Can Be Heroes’
giving campaign through Justice League-inspired cars has proven to
be a huge hit with both comic fans and car aficionados,” stated Amit
Desai, senior vice president of franchise management, DC
Entertainment. “We’re excited to continue our partnership with Kia
to bring the latest addition, the Superman-inspired Optima Hybrid,
to fans in Chicago and beyond.”
As Kia’s sales have grown, so has the company’s role as a
responsible corporate citizen, and the Superman-themed Optima
furthers those efforts with two video screens in the front-seat
headrests that will raise awareness about the worst hunger crisis in
60 years by featuring a custom “We Can Be Heroes” video that
demonstrates how one small act can make anyone a hero.
About the Optima Hybrid
The Kia Optima Hybrid
stands apart from the crowd with its impressive power, eye-catching
style, modern amenities and long list of standard safety features.
Kia's first hybrid in the U.S. offers drivers cutting
edge-technologies, including an eight-speaker Infinity®1 audio
system, HD Radio™2 and Kia's UVO powered by Microsoft®3
voice-activated infotainment and communications system.
About DC Entertainment
DC Entertainment, home
to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder
Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the
creative division charged with strategically integrating its content
across Warner Bros. Entertainment and Time Warner. DC Entertainment
works in concert with many key Warner Bros. divisions to unleash its
stories and characters across all media, including but not limited
to film, television, consumer products, home entertainment and
interactive games. Publishing thousands of comic books, graphic
novels and magazines each year, DC Entertainment is the largest
English-language publisher of comics in the world. In January 2012,
DC Entertainment, in collaboration with Warner Bros. and Time Warner
divisions, launched We Can Be Heroes—a giving campaign featuring the
iconic Justice League super heroes—to raise awareness and funds to
fight the hunger crisis in the Horn of Africa.
Kia: One of the World’s Fastest
Moving Global Automotive Brands
Kia Motors America is
one of only three auto brands to increase U.S. sales in each of the
past four years, and in 2012 the company surpassed the 500,000 unit
mark for the first time. With a full line of fun-to-drive cars and
CUVs, Kia is advancing value to new levels of sophistication by
combining European-influenced styling – under the guidance of chief
design officer Peter Schreyer – with cutting-edge technologies,
premium amenities, affordable pricing and the lowest cost of
ownership in the industry. Kia recently joined the exclusive ranks
of Interbrand’s “Top 100 Best Global Brands,” and is poised to
continue its record-breaking momentum with seven all-new or
significantly redesigned vehicles scheduled to arrive in showrooms
in 2013. Over the past decade Kia Motors has invested more than $1.4
billion in the U.S., including the company’s first U.S. assembly
plant in West Point, Georgia – Kia Motors Manufacturing Georgia (KMMG)
– which is responsible for the creation of more than 11,000 plant
and supplier jobs. The success of the U.S.-built* Optima and Sorento
in two of the industry’s largest segments has fueled Kia’s growth
and is complemented by Kia’s comprehensive lineup which includes the
Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid,
Forte compact sedan, 5-door compact hatchback and Forte Koup
two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America
Kia Motors America is
the marketing and distribution arm of Kia Motors Corporation based
in Seoul, South Korea. KMA offers a complete line of vehicles
through more than 765 dealers throughout the United States and
serves as the "Official Automotive Partner" of the NBA and LPGA. In
2012, KMA recorded its best-ever annual sales total and gained U.S.
market share for the 18th consecutive year. Kia is poised to
continue its momentum and will continue to build the brand through
design innovation, quality, value, advanced safety features and new
technologies.
Information about Kia Motors America and its full vehicle line-up is
available at its website – www.kia.com.
