2001-2003 Chevrolet Monte Carlo Pace Cars

A B C D E F G H I J K L M N O P Q R S T U V W XYZ

 

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(from GM Press Release, June 7 2001)  When the NASCAR Winston Cup series arrives at Richmond International Raceway on September 8 for the "Chevy Monte Carlo 400 with the Looney Tunes", one of the highlights will certainly be the unique pace car that brings the starting field around for the green flag.

Chevrolet, together with Warner Bros. Consumer Products, announced an integrated marketing and licensing partnership that teams seven Winston Cup Monte Carlo race drivers with their respective Looney Tunes alter egos.

All ten of the Looney Tunes characters represented on the seven cars entered in the race are dramatically positioned together as a team on the official Monte Carlo pace car.

"Monte Carlo is the most successful nameplate on the NASCAR circuit," said Don Parkinson, Monte Carlo brand manager. "As a recognized leader on the track, it only makes good sense that we put it out in front of the pack as a pace car. We're pleased to have our Looney Tunes friends on board to support of efforts."

General Motors' Special Vehicles department developed the new Monte Carlo pace car from a 2001 model-year production car. According to Parkinson, the pace car is a stock Monte Carlo SS with few modifications (e.g., increased engine cooling, air induction and horsepower, and a lowered suspension) that enables it to perform its pace car duties in the harsh environment of professional racing.

"We're very proud of this unique 'Chevy Monte Carlo 400 with the Looney Tunes' pace car," Parkinson said. "On race day, it will represent Monte Carlo at its best, cruising around the track at the head of the pack. With its unique exterior paint it really gives it that classy-with-a-wild-streak look like no other road-ready vehicle."

Finished in a specially-formulated "Pure Fire ChromaLusion" paint by DuPont, the pace car seems to magically change from eight to ten different colors depending on the angle in which it is viewed. "Running under the lights at night at Richmond, the fans will certainly be in for a treat," according to Parkinson.

The pace car, however, will not be the only car on the track that will be turning heads, as the #24 DuPont-sponsored Monte Carlo of defending race champion Jeff Gordon (with Bugs Bunny aboard) and the #5 Kellogg's-sponsored Monte Carlo of Terry Labonte (with Wiley E. Coyote and Roadrunner along side) will also wear "ChromaLusion" paint.

The other Looney Tunes cartoon pals prominently displayed on the pace car include Sylvester & Tweety, Yosemite Sam, Daffy Duck, and Marvin the Martian with K9.

Also among the brightly colored cast members on the pace car is Taz - another of the Warner Bros. characters recognized around the world. "Taz has been our official mascot for Team Monte Carlo since 1998," according to Parkinson. "He represents how much more fun driving can be in a Monte Carlo."

Eleven of the most prestigious NASCAR Winston Cup races this season will be paced by similar 2001 Monte Carlo pace cars. Other than using a production black-and-silver paint scheme (except for a one-of-a-kind DuPont "Smoooth Yellow" color for the Brickyard 400 event) and specific race event logos, they are mechanically identical to the "Chevy Monte Carlo 400 with the Looney Tunes" pace car.