(from Volkswagen Press Release)  Wolfsburg / Copenhagen, April 2005. “When we talk of 21 artists, there are actually almost 40. Most of the artists participated in different groups and set-ups,” explains Kim Pörksen, artistic site manager for Project FOX. Pörksen was responsible for coordination between the artists, the hotel management, the architects, the suppliers and the workers. He made sure “that this enormous anthill kept moving without people treading on each other’s feet”.

And it worked: 61 rooms in the Park Hotel on Jarmers Plads, in the centre of one of Copenhagen’s coolest districts, are ready for the first guests. Just four months after work was started, a unique lifestyle hotel unlike any other across the world is opening with the Hotel FOX. The artists who took part in the project have designed unbelievably beautiful rooms. There are fertility rooms with enormous beds covered with velvet and dreamy rooms featuring magical woodland creatures. There are large, hairy monsters, who watch over guests as they sleep, rooms with elves and kings and others with Mexican wrestlers, Japanese geishas and Alpine comic illustrations. They feature excellent graphic design, round corners, soft edges and wood. Wood is used as veneer on furniture, for patterns on a total of 32 new wallpapers that were developed especially for the Hotel FOX. No room is the same as the other.