2009 Ford F-150

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(from Ford Press Release)  THE NEW 2009 FORD F-150:  More Capability, More Choice, More 'Smart' Features for America's Truck.

Ford introduces the new 2009 F-150, the new benchmark in the full-size pickup segment from the industry's truck leader. F-150 offers the most capability, most "smart" features and most choice in the full-size pickup market.

F-150 is new from the inside and out - from its segment-first features, tough new exterior, more spacious, flexible and refined interior and unparalleled choice of cab styles and trim levels - including a new Platinum series that redefines truck luxury. F-150 expands its capability by adding more usable interior space to the SuperCrew model, a stronger, lighter frame - which provides improved horsepower and fuel economy - and more standard safety features than previous models.

Ford has built more than 33 million F-Series pickups since 1948, and F-Series has been America's best-selling truck line for 31 years.

MOBILE OFFICE TECHNOLOGIES:  Ford Work Solutions makes
the F-150 smarter and more capable

Ford Work Solutions is an industry-exclusive suite of innovative and affordable technologies that includes four industry-first features:

An in-dash computer, powered by Microsoft Windows CE with Windows Auto, provides full high-speed Internet access, via Sprint Mobile Broadband Network, and works with Bluetooth-enabled mobile phones. The Built Ford Tough computer, integrated into the trucks center stack, is equipped with a 6.5-inch, high-resolution touch screen (with stylus), two gigabytes of memory, a secure digital slot for additional memory, a USB port, and a wireless keyboard and mouse.

Tool Link a Radio-Frequency Identification (RFID) asset tracking system created in partnership with DEWALT helps keep a detailed inventory of the tools or equipment in the pickup box. RFID tags can be fastened to tools or other items; a number of tags are provided with the system, with additional tags available through DEWALT. When the vehicle is started, a pair of RFID antennas, mounted in corrosion- and impact-resistant housings on the inside of the pickup box, scan the box for the items on a pre-programmed inventory list. Hundreds of RFID tags can be read in a matter of seconds.

Crew Chief, a telematics and diagnostics system, links data to a web-based application that can be used by a fleet administrator and viewed anywhere there is Internet access, such as Ford Work Solutions in-dash computer.

Cable Lock is a robust locking system developed in partnership with MasterLock to keep valuable equipment secure in an open pickup box. The strong, eight-foot, 10 millimeter steel cable is easily woven around toolbox handles or through and around items and locked to the truck with a cuff-style clasp. It can be installed on virtually any Ford pickup truck.

Ford Work Solutions will be available later this summer on the 2009 F-150 XL, XLT and FX4, and F-Series Super Duty XL and XLT pickups and E-Series vans. Transit Connect vans join the lineup in mid 2009. Many items will be available for dealer installation to upgrade existing trucks already in service.

BENEFITING YOUR BUSINEss:  Ford Work Solutions gets you
online on-site, and anything else you need to be productive

Thirty-five percent of F-150s, and 65 percent of F-Series Super Duty, are sold to commercial customers. In fact, Ford commands a 40 percent share of the total commercial vehicle market for class 2 to class 7 trucks.

Commercial drivers need productivity-focused features for effective on-site project management. The new 2009 F-150 and F-Series Super Duty become true mobile offices with the Ford Work Solutions suite of technological tools that let the working professional:

Print and access any Word document, Excel spreadsheet or business accounting program stored on their home or office computer, make changes, and send to the battery-powered inkjet printer in their truck. Remotely access QuickBooks, engineering drawings and other files without having to load software onto the vehicles computer.

Keep track of high-value tools, safety equipment and material inventories. The driver is alerted by in-dash computer screen if anything is missing on the truck. Tool Link also saves a snapshot of the first list of the day to reference against at the days end.

Navigate with Garmin features like re-routing due to construction or traffic congestion, finding local restaurants, Ford dealerships, Quick Lane Tire & Auto Centers, etc., real-time weather and traffic reports, and information on current fuel prices.

Make hands-free calls with access to their phonebooks and the ability to send and receive text messages.

Have peace of mind that their valuable business assets are safely locked away with an easily installed and gently retractable cable and MasterLock key set.

F-150 WINS AUTOWEEK AWARD:  Preeminent car magazine chooses the new
2009 Ford F-150 as most significant vehicle of NAIAS

The editors of AutoWeek Magazine have picked the new 2009 Ford F-150 as the Most Significant vehicle of this years North American International Auto Show (NAIAS) at their annual Design Forum held in Detroit Jan. 16.

AutoWeek reported: From the Explorer America [concept] a unibody-constructed, friendlier sport/utility vehicle to the Verve, the best-looking small car Ford has built for America in generations, the F-150 is Most Significant for what it means not only to the company but to the American ethic. The F-150 is Ford Tough and so was this decision among quite an impressive lineup of products Ford has on display.

The new 2009 Ford F-150 offers the most capability, most smart features and most choice in the full-size pickup market. The new 2009 F-150 is new from the inside and out from its segment-first features, tough new exterior, more spacious, flexible and refined interior and unparalleled choice of cab styles and trim levels, including a new Platinum series that redefines tough truck luxury. The addition of Platinum brings Ford to a total of 35 unique F-150 configurations.

The new 2009 Ford F-150 expands its capability by adding more usable interior space to the SuperCrew model, a stronger, lighter frame and more standard safety features than previous models.

The F-Series, Americas best-selling truck line for 31 years, turns 60 this year, during which time Ford has built more than 33 million F-Series pickups. Today, Ford has more F-Series pickups on the road with 250,000 miles on them than anyone else in the truck business.

ALL BUSINEss:  New 2009 F-150 is the most capable light-duty pickup in the industry

Ford F-150 customers tackle tough jobs when they work and play, and they need a full-size truck that rises to the challenge. The current F-150 is already the most capable truck on the market, but Fords truck team drove capability to new levels with the 2009 model.

The improvement starts with the 2009 F-150s fully boxed frame constructed with hydro-formed and high strength steel side rails. The lightweight frame delivers 10 percent more torsional rigidity, which delivers increased durability and safety. The sturdy chassis also paved the way for the new 2009 F-150 to improve upon the current models class-leading towing and hauling capability across all cab configurations.

Complementing the modern frame is a high-tech suite of features that ensures the F-150 is sure-footed and safe in all driving and load conditions. The new F-150 offers segment-first standard AdvanceTrac with RSC (Roll Stability Control) and Trailer Sway Control plus available Rearview Camera Assist as well as Integrated Trailer Brake Controller, a segment-first on light-duty pickups.

Inside, the new 2009 F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way. Combined with a truly flat load floor, the feature gives the new SuperCrew class leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, such as a flat-screen TV that needs to be hauled from the electronics store to home.

OPTIMIZED FOR PERFORMANCE:  Trio of 2009 F-150 engines
offers power and better fuel economy

The new F-150 is powered by three modern V-8 engines, mated to either a 4-speed or a new fuel-efficient 6-speed automatic transmission. The engines include:

5.4-liter, 3-valve Triton V-8, which has been optimized for better performance with improved horsepower and torque and is capable of running on E85 (85 percent ethanol and 15 percent gasoline), pure gasoline or any blend in between.

4.6-liter, 3-valve V-8, which is new for F-150. Both the 5.4-liter and 4.6-liter 3-valve V-8s utilize open valve injection. This unique feature improves the flow of fuel into the combustion chamber, which results in an increase in horsepower during towing and reduced emissions.

4.6-liter, 2-valve V-8, a third V-8 choice in the line-up that delivers more horsepower with the same fuel economy performance as the outgoing trucks V-6.

This all-V-8 engine lineup delivers a fleet-average 1 mpg improvement in fuel economy versus the outgoing F-Series. Diesel and EcoBoost gas turbo direct injection engines are planned for F-150 in 2010, as well.

Towing and hauling: The new 2009 Ford F-150 will feature class-leading towing and hauling capability made possible by the stronger and lighter frame. All internal components of the smooth-shifting 6-speed transmission have been upgraded to handle the higher torque capacities, including more robust clutch packs, bigger pump and bigger output shaft. The transmissions hydraulic system was also beefed up to enable improved idle speeds and improved converter clutch duty cycles.