2009 Mazda Souga Concept Design
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(from Mazda Press
Release) The year is 2030 in the city of Los Angeles and 18
year old Max is off to pick up his new Mazda.
Los Angeles has seen a new movement of young entrepreneurs (ages
16-23), and has become a hub for creating personal brands and
products on desktop 3D manufacturing software. Mazda has taken
notice and created VMazda - a virtual reality website that acts as a
design playground for young people, allowing them to experiment,
build, and share their automotive dreams in a virtual world at no
cost.
With the help of a virtual design mentor, Max's design is rapidly
manufactured at one of Mazda's sustainable Direct Digital
Manufacturing plants. Max pays a low price of $2000 for the physical
car, while paying a monthly bill for the energy his electric car
uses (similar to cell phone business model).
Max's new car is a minimal, lightweight sports coupe with
experimental shapes, ornate detailing, and a dramatically
proportioned exterior. Most digital communication and information
devices are now integrated into fashion apparel, eliminating the
need to include these systems into Max's vehicle. As a result, his
vehicle controls are purely driver focused.