2009 MOY Concept by Elvis Tomljenovic


(from Elvis Tomljenovic)  The concept MOY is the winner of the design contest during the auto(r) automotive design conference.

About the concept

MOY concept is made for generation who uses technology as a means to express themselves and communicate with others.

The idea behind MOY concept is that everyone can design their own car on their own computer and then apply the design to the vehicle using wireless data transfer or share it with other people through web-site, forum, e-mail etc.

To those who lack the necessary skills or time to create their own design, we offer the option of downloading ready made designs.

The vehicles are interconnected, so the change is possible in motion. Movement recognition technology enables us to draw on the car in real time.

Since MOY can display both static images and videos, it can be used as a new medium of promotion.
Vehicle is powered by batteries that charge electromotors set in wheels and controlled by drive-by-wire technology.

The body of the car is made of outer and inner policarbonate layers, with layers of liquid cristals, LED diodes and electrochromic foil inbetween.

About the author

Elvis Tomljenovic is finishing student of the Zagreb School of Design. He is currently looking for sponsors/scholarships to continue education in field of automotive design at postgraduate level.

About the conference

auto(r) is the biggest automotive design conference in Europe in 2009 and the first ever held in South East Europe (SEE). The conference theme: “Professional automotive designers from SEE”, born or originated. This is the first time ever that this subject has been taken to the public.

The title auto(r) has been chosen because it combines two words - automobile and author. Our mission is to present designers as authors of automobile designs.


The jury

KEMAL CURIĆ (Ford, exterior designer)
DOMAGOJ ĐUKEC (Citroen, exterior supervisor)
GEORG GEDL (freelancer)
SAŠA LAKIĆ (Saša Lakic Design, CEO)
UROŠ PAVASOVIĆ (Andrew Winch Designs, designer)
GORAN POPOVIĆ (Pininfarina, chief designer)
JOVAN VUJAČIĆ (GM, exterior designer)
ANA ZADNIK (Renault, exterior designer)
DRAGAN ŽEGARAC (VW, senior studio engineer)

Serious Wheels