2010 Ford Mustang

(from Ford press release)  LEANER, MEANER 2010 FORD MUSTANG MODERNIZED, WITH MORE REFINEMENT, NEW LOOK INSIDE, OUT

-- New muscular, sculptured exterior design is a modern evolution of Mustang heritage
-- Powerful new interior design features world-class craftsmanship, upgraded materials and new technology
-- Performance improvements – larger wheels, retuned suspension and increased horsepower – developed from engineering experience on the race track and from special editions including the Mustang Bullitt

LOS ANGELES, Nov. 18, 2008 – Muscle goes modern for 2010 as the Ford Mustang – America’s favorite muscle car for 45 years straight – hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V-8 with even more horsepower and an even throatier signature Mustang exhaust sound.

Combine those elements with the new Mustang’s improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it’s easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.

“More than 9 million customers have made Mustang one of the world’s most beloved automotive and cultural icons,” said Mark Fields, Ford’s president of The Americas. “Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths – gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. – working to create the best Mustang ever.”

For 2010, the team delivered. “The new Mustang marks new levels of both power and refinement,” said Paul Randle, Mustang chief engineer. “We’ve designed and engineered this to be the next classic Mustang that everyone talks about for years and years.”

In true Mustang tradition, there is a “steed for every need.” At launch, customers can choose from a V-6 or V-8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.

“The best Mustangs have always been the ones that connect young America with the spirit of the times – and the 2010 does exactly that,” said J Mays, Ford’s group vice president of Design. “The new Mustang is close to the magnetic center of the original, fully loaded with the swagger you’d expect, but with modern refinement and attention to detail like you’ve never seen in a muscle car.”

It starts with the more aggressive grille, punctuated with the first new Mustang emblem since the car’s introduction in 1964. Both the V-6 and GT have brand-new sculptured front-end designs unique to each model. The headlamps and turn indicators, now integrated into one unit, are modern interpretations inspired by the 1970 Mustang. On the V-6, the fog lamps are located on the lower fascia, while on the GT, the fog lamps are again located in the upper grille – but are smaller than the outgoing model, similar to the original lamps of the 1967-68 models that inspired them.

“We understand Mustang’s heritage and iconic status it has in the world and as a symbol of Americana,” said Peter Horbury, executive director of Design, The Americas. “We wanted to create a face that is more muscular but unquestionably, unequivocally Mustang and carry that spirit through to the entire car.”

The exterior sheet metal, except for the fast-back roofline, is all new for 2010. At the front, the new headlamps, lower fascias, fenders and grille are capped by a powerdome hood that adds to the muscular appearance while functionally allowing for enhanced air cooling of the engine.
Mustang’s washer-fluid nozzles are tucked into the cowl, while the antenna has been moved to the rear, both of which create a cleaner appearance while also reducing wind noise.

Front rear fenders feature taut, sculptured wheel flares, like a tight skin stretched over the wheels. A classic spear character line on the doors leads to a modern indication of “hip” rear fenders. “It helps give the car aggressive, forward direction, like it’s ready to jump,” said Doug Gaffka, Mustang chief designer.

The rear end design features aggressively angled rear corners, a sculptured decklid and prominent rear badge. A rear-view camera incorporated into the spoiler is available on some models.

A notable new tail lamp design features three LED bulbs firing sequentially from the inside for turn indication. The sequential bulbs were a distinct Mustang feature in the ’60s and comeback to the 2010 for the first time since then. Locating the reverse lamps vertically creates a modern version of the Ford classic three-lens taillamp.

The best of new, heritage

Cleverly combining modern technology with Mustang heritage is a signature of the 2010 model, in terms of both design and engineering.

“All of the Bullitt elements are the base foundation of the GT,” said Randle, noting engine and chassis improvements. “We also applied some improvements gained from Mustang racing. We’re learning constantly and always giving that to the customer on the base car.”

The wheel-and-tire combinations are 1 inch bigger across the board, ranging from 17 to 19 inches, which helps improve handling and braking. The shocks have been retuned on all models as well.

“We adjusted the springs, stabilizer bars and shocks to better balance the ride, steering and handling for all models, which results in a more engaging driving experience,” adds Mustang Vehicle Engineering manager Tom Barnes. “The 2010 Mustangs feel more controlled for steering and handling, yet retain a good ride balance.”

The 2010 Mustang 4.6-liter V-8 benefits from innovations from the popular Bullitt model. Power has increased to 315 horsepower.

“It runs on regular gasoline, but if you put in premium it has adaptive calibration that will give you even better mid-range torque,” Barnes said, adding that Easy Fuel™, Ford’s innovative capless fuel system, is standard on all models.

“It’s an upgrade to the most-robust, most-accessorized engine in the marketplace today,” Randle added. “No one has the reliability, no one has the upgraded options. This is a fantastic engine, proven on the race track, the drag strip and on the highway.”

AdvanceTrac™ Electronic Stability Control (ESC) is now standard and complements Mustang’s all-speed traction control and anti-lock braking system (ABS).

“It gives a driver a little more confidence that in any type of condition the car will maintain what they want it to do,” Barnes said. “The 2010 Mustang improves ride quality and maintains world-class steering and handling.”

In addition to all of the design and driving dynamics improvements, the 2010 Ford Mustang is engineered to maintain its top government safety ratings. Standard safety equipment includes: dual stage front driver and passenger air bags; front seat-mounted side air bags; and, Ford’s Personal Safety System.

Interior leads in design, materials, content and comfort

Like the exterior, the interior design is all new with world-class materials and execution.
The powerful new one-piece instrument panel design is crafted in seamless soft-touch TPO (Thermoplastic Olefin) skin fully encompassing available genuine aluminum-finish panels. Mustang’s chromed-ringed gauges and dual-vane air register vents are precisely crafted and positioned.

“That’s the difference between good enough and exceptional,” said Gary Morales, Interior Design manager. “We wouldn’t accept anything less than leadership design and world-class craftsmanship.”

The instrument panel and console flow as one shape, another strong connection to Mustang heritage. The seats and arm rests have softer materials with high-quality stitching.

The new center stack design adds the latest version of Ford SYNC™, with new features 911 Assist and Vehicle Health Report. Drivers also can customize their ambient and instrument lighting through the My Color™ system, which features 125 color options.

“The centerstack is quite progressive. The electronic finish panel containing the audio and climate control buttons and knobs are integrated into the finish panel,” said Kim Zielinski, Mustang Instrument Panel engineer, 2010 Mustang. “I believe the customers will really like the new look.”

In addition to the improvements in technology and comfort, drivers will notice a quieter ride. “It’s much more vault-like,” Barnes said. “But we maintained the signature Mustang sound.”

The upgraded instrument panel along with new sound deadeners added to select areas helped improve interior quietness, especially at high speeds or on rough roads. All the better to hear that famous Mustang roar.

With a completely redone exterior that echoes the classic Mustang designs of the past, an interior featuring world-class materials, numerous technology upgrades and an improved driving experience, the 2010 Mustang is poised to become the latest classic in the proud line of Ford’s iconic American muscle car.

“The 2010 Mustang is drop-dead gorgeous,” Randle said. “This car marks the best efforts of 45 years of passion and enthusiasm among the best designers, engineers and manufacturing experts in the business, and we can’t wait for everyone to see it and start driving it.”

The 2010 Mustang will be built at the Auto Alliance International Plant in Flat Rock, Mich.

MORE MUSCULAR, MODERN

-- New pony badge signals dramatic new exterior design
-- Modern, muscular, seamless design incorporates classic Mustang elements
-- Muscular surface language emphasizes powerful stance, efficient package

LOS ANGELES, Nov. 18, 2008 – More muscle. More motion. More Mustang. All of that comes standard on Ford’s 2010 Mustang – which reflects a new design inside and out.

“Leaders lead, and that’s what we continue to do with this American icon,” said J Mays, group vice president of Design. “The 2010 is a Mustang true to its bloodline, with impeccable proportions, honest shapes and beautiful surface language. It executes the best of Mustang in a dramatic and modern way.”

The Mustang design team, led by Chief Designer Doug Gaffka and Design Manager George Saridakis, referenced classic Mustang design cues and developed a thoroughly modern interpretation, giving more “muscle” to the iconic car. The result is a more athletic-looking Mustang with continuous, flowing lines emanating from highly sculpted surfaces.

This Pony is One Sinewy Steed

Look no further than Mustang’s signature pony badge for the essence of the 2010 design. The badge, which is larger and more chiseled, sits proudly in the upper grille.

“Everything we tried to do with this car’s new exterior design is represented in the new pony,” said Gaffka. “It tells the whole story. It’s athletic, aggressive and modern.”

From the V-6 to the Shelby GT500, the goal was to make each model appear even more sculpted than its predecessor. The result is a lineup of iconic cars that maintain their identity in a contemporary way. Each classic design element – the grille shape, the “hockey stick,’ the hop up into the rear haunch, the quarter-glass window, the three-bar tail lamp, the center-mounted gas cap – is modernized in a way that lends the new car even more presence and character.

The aggressive look is enhanced by larger grille openings flanked by slimmer headlamps, which now incorporate integrated turn indicators.

“Modern styling utilizes all of our technical know-how combined with state-of-the-art componentry,” Saridakis said. “Throughout this Mustang, we’ve introduced modern twists like integrated technology, LED tail lamps and HID head lamps, efficient packaging and better proportions.”

The team further enhanced the agile design by stripping away unnecessary clutter. That included minimizing overhangs, eliminating the rear key-hole cylinder, chamfering the rear corner and simplifying the pedestal spoilers to a more compact design. The antenna, previously on the front fender, is now much shorter and relocated to the rear of the 2010 Mustang. The result is a clean, sporty design that looks smart and efficient.

The front end on all models is lower and appears wider with strong wheel arches pushing up and out of the muscular fenders. Dynamic character lines emerging from above the grille sweep rearward into a more powerful, sculptural hood, further expressing Mustang’s potency.

The addition of lower front splitters adds to the sporting appearance but are also functional aerodynamic elements improving Mustang’s fuel economy, downforce and overall performance. An athletic, sinewy design is emphasized by distinctive character lines that grow out of the main body, “as if the sheetmetal has been shrink-wrapped like a skin suit around the muscles and skeleton of the car’s understructure,” Saridakis said.

Echoing Mustangs of the past, the main side-character lines – the wind splitter and iconic hockey stick – return with contemporary execution.

The 2010 Mustang’s surface forms and linework, particularly the dropping fender line running into the belt-line kick-up and rear haunch, give the impression that the car squats down slightly in an aggressive stance that gives it the appearance of even more muscularity.

The team worked to develop a more optimized wrap-around rear-end look as well. The accelerated taper to the side surfaces, truncated into chamfered corners at the rear, enhance Mustang’s compact appearance while the new two-piece rear fascia amplifies the car’s width and stance by visually reducing the car’s height.

Another inherited and distinctly identifiable Mustang cue comes in the form of the tri-bar tail lamps. The three individual red chambers, each lit sequentially by a single Luxion LED, are separated by two clear vertical back-up elements, ensuring the tri-bar look is recognized in lit or unlit conditions. The sequential illumination of each chamber is a unique and important characteristic of the 2010 Mustang’s identity.

“Front to back, the 2010 Mustang is thoroughly modern in its interpretations of the classic Mustang look,” Gaffka said. “The proportions are timeless and magnificent. It is the tightest, most premium race horse we’ve ever done. And it begs to be driven – hard.”

QUIETER WHERE IT COUNTS

-- Addition of sound absorptive and damping materials improves sound level in cabin
-- Tuning of induction system and exhaust enhances heritage Mustang sound
-- Integrated teamwork by designers, engineers key to solving wind, road noise issues

LOS ANGELES, Nov. 18, 2008 – The sound of a Mustang is one of the most evocative in the history of the automobile.

You know it when you hear it: that muscular burble at idle that transforms into an aggressive roar under hard acceleration. For 2010, Noise, Vibration and Harshness (NVH) engineers for the Mustang focused on eliminating the unwanted sounds while maintaining the classic note of America’s favorite muscle car.

“We wanted to improve the driving environment for the customer. While you’re travelling down the road, it’s now much easier to have a conversation with your passengers, but when you stand on the gas, you still hear the roar of the engine and the sweet sound of the exhaust,” said Greg Wayne, NVH supervisor for the Mustang. “We maintained that Mustang characteristic sound, but made the whole driving experience much more enjoyable.”

The Mustang NVH team knows how important the sound of the Mustang is to its longstanding fans. They also are aware of how unwanted, unrefined noise detracts from the customer’s experience. So the team used a variety of methods and solutions to keep – and even enhance – Mustang’s heritage sound while eliminating unwanted noise.

Customers grapple with road noise, wind noise, powertrain whines, buzzes and booms – among others. Even storage compartments and doors on the new 2010 Mustang were “tuned” to create a more pleasing sound.

Wayne said the NVH team worked closely with their colleagues in Design Engineering and Manufacturing and Assembly to integrate the solutions, which sometimes were neither obvious nor easy.

“Wind noise, for example, is not only about adding absorption and deadening materials,” he said. “It’s also paying attention to the design details: for instance, where the radio antenna is located, how the wiper blades are styled and positioned relative to the hood and glass and how the exterior mirrors are shaped and mounted. There are many aspects from a design and assembly perspective you have to be aware of because each contributes to the overall sound quality you experience inside the car.”

On 2010 Mustang, the radio antenna was moved to the rear, creating a cleaner look on the front end as well as reducing wind noise. The mirrors were redesigned, resulting in aerodynamic gains and reducing wind noise. Those types of win-win solutions were the product of the teams setting a high baseline of expectation and working together diligently to make sure the designs met their targets every step of the way.

“One of the guiding principles for Ford NVH is 'Feels Right, Sounds Tight,’ ” Wayne said. “Door opening and closing falls right into our efforts to create a solid, vault-like sound when you close the door and that positive ‘snick’ and feel when you open it. A lot of factors play into that in terms of the door hardware – latches, strikers, sheet metal.”

Another door-closing variable involves the pressure wave it creates inside the vehicle. “How well the vehicle is sealed affects your door-closing efforts,” he added. “Design Engineering and NVH spent a lot of time on those details to get it just right. ”

Two of the most important tools used to control sound and vibration are the absorptive and damping materials. Absorptive materials are something akin to stuffing ear plugs or cotton into someone’s ears, keeping out loud noises while damping materials help reduce vibration.

Wayne said both were used strategically throughout the 2010 Mustang in areas such as the passenger side dash, trunk, hood, headliner and interior trim.

Mustang also features an industry-first Induction Sound Tube (IST), which enhances the driving experience by piping the sound of the induction system directly into the passenger compartment.

The revised Cold Air Induction system yields increased power but cuts out a significant portion of the interior sound and the character that customers want to hear. The IST was developed and tuned to recover and enhance that character.

The trick part of the system is that the potential for the aftermarket to develop custom tuning is highly likely, which is good news for Mustang – one of the industry’s most-customized vehicles.

“You still get to experience that distinctive Mustang sound our customers love,” Wayne said. “We just eliminated many of the noises and vibrations you don’t want to hear and feel on the new 2010 Mustang.”