It was announced simultaneously today at the Game Fair and Salon Privé that Holland & Holland, makers of the world’s finest sporting guns and Overfinch, designers and manufacturers of exclusive Range Rover enhancements since 1975, are joining forces to create the ultimate luxury off‐roader.
The Holland & Holland Range Rover was conceived with a single intention: to create an all purpose, all season, luxury supercar for the discerning few. Designers and engineers at both Holland & Holland and Overfinch have worked together to create a car that embodies Holland & Holland's unique sporting heritage and Overfinch's bespoke craftsmanship. The result is a quintessentially English take on luxury.

Based on either the 5.0 litre 503 bhp Supercharged or TDV8 versions of the new 2010 MY car, the Holland & Holland Overfinch features a raft of enhancements that make it unmistakably something very special.

Daryl Greatrex, Managing Director of Holland & Holland, said,“Holland & Holland is globally synonymous with both luxury and supreme functionality. To look at, to handle and shoot with a Holland & Holland is to appreciate 174 years of using the best craftsmanship and technology to make things work supremely well and look even better. It's ten years since we had a Holland & Holland Range Rover and we decided that working with Overfinch was the only way to do it this time. Over the years it has become clear that what AMG is to Mercedes and Alpina is to BMW, so Overfinch is to Range Rover.”

Neil Underwood, Chief Operating Officer of Overfinch added,“There has always been a great deal of talk in the media, speculating that Range Rovers could start approaching Bentley levels of luxury ‐ for one hundred fortunate customers, that will now become a reality. We have worked closely with designers, engineers and the quite astonishing craftsmen of Holland & Holland, who have helped us create the most exclusive, most luxurious off‐roader ever built.”

About Overfinch

Overfinch is a design‐led engineering company that has over the last 34 years built a luxury brand. Based in Farnham, Surrey, they operate on five continents and are the originators of the performance Range Rover. It was in 1975, only a few years after the Range Rover was launched, that Schuler (later to become Overfinch) built their first high performance derivative.

During that time, their in house design and engineering departments have enjoyed a close working relationship with Land Rover, starting with the development of the first ever automatic Range Rover and notably including a Paris Dakar win on behalf of Land Rover France in 1981.

Overfinch is the only company in the world building bespoke Range Rovers as their sole business.
Holland & Holland are bespoke sporting gun and rifle makers, founded in London in 1835 by Harris Holland, who was later joined by his nephew Henry to create the eponymous brand. They are the most famous gun makers in the world, being the first choice of virtually every royal family and are holders of royal warrants from HRH the Duke of Edinburgh and HRH the Prince of Wales.

Holland & Holland's factory on the Harrow Road was purpose built for them over a hundred years ago and is home to a quality of time‐honoured craftsmanship virtually unique in the twenty first century. Skills are often handed down from father to son but, despite that, it takes five years of training to become and Holland & Holland craftsman.

Holland & Holland have gunrooms in London, New York and Moscow, where their ever‐expanding range of country lifestyle clothing and accessories are available and orders are taken for their bespoke range of guns. The Holland & Holland Shooting Grounds on the outskirts of London have offered instruction and corporate entertainment to blue chip clients and private individuals up to and including the young royals for nearly 130 years. Since 1989, Holland & Holland have been owned by the family that owns Chanel.