2010 Toyota NORI Concept Design
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(from Toyota Press Release) Toyota NORI
NORI Concept :
Building on Toyota’s
leadership role in creating eco-sensitive vehicles, the NORI concept
challenges us to look ahead and create a clever vision that
addresses fuel economy, emissions, green materials, new design and
manufactured technology, and transforms it into an emotionally
appealing design solution.
As the majority of current generation automobiles consist of a
chassis covered by attached body panels, the NORI concept presents
the idea that the body and chassis are one, as a PODULAR form,
designed to be strong, light and beautiful. Bioplastics technology
is created using “nori” (the Japanese word for seaweed) combined
with a carbon fiber weave for strength. Woven into the PODULAR form
are solar cells that capture and generate supplemental solar energy.
As a holistic solution and new design aesthetic, NORI reduces weight
and the number of parts while capturing and generating energy.
At the onset of the DESIGN process for each PODULAR form is a
collaboration between designers and engineers, utilizing a “real
time” design envelope to ensure the perfect balance of strength,
light weight and design aesthetics. This process eliminates
traditional design and engineering conflicts of form vs. function,
and allows the design/engineering process to come to fruition at the
same time.
MANUFACTURING:
The PODULAR forms are grown at factories located nearby the sea. Seaweed grows prolifically, and using it as a bioplastics source is an effort to minimalize the impact on the food chain (corn/soy etc) that has previously been used for bioplastics. The solar cells are embedded as part of the growing/manufacturing process.
PERSONALIZATION:
PSI’s (partial shape insets) are utilized to shield or expose passengers to the elements and address vehicle regulations (such as covered wheels), while serving as a new form of personalization. The color/graphics of NORI can be changed through an electronically generated data charge sent into the surface. There are no doors: ingress/egress is achieved by stepping over and into NORI’s PODULAR form.
DRIVETRAIN:
NORI utilizes four electric wheel motors and a removable battery pack.