2010 Toyota Prius PLUS Performance Package
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(from Toyota Press Release) 2010 SEMA Show: Toyota Prius PLUS Performance Package
The 2010 SEMA Show will
mark the debut of the all-new Toyota Prius PLUS Performance Package,
a new hybrid performance line by Toyota Racing Development (TRD).
Developed to meet the evolving demands of the growing hybrid
segment, PLUS enhances the driving experience for Toyota hybrid
enthusiasts by offering cool and fun accessories that add sporty
looks with performance handling. The new PLUS package also features
several Toyota accessories that complement the Prius’ core values of
Eco and Advanced Technology. The end result is a more fun-to-drive,
performance-enhanced Prius that maintains its industry-leading fuel
efficiency.
The Prius PLUS Performance Package starts with a seven-piece
aerodynamic body kit including a uniquely styled rear diffuser,
which enhances its already sleek appearance and maintains its 0.25
coefficient of drag. The aero kit also includes front and rear
bumper spoilers and side skirts, which are complemented by
race-inspired 17-inch forged wheels. Their higher strength-to weight
ratio assists in keeping the corner weight down and performance up,
while maintaining the Prius’ overall light vehicle weight and high
fuel efficiency. The wheels are fitted with low profile 215/45R17
tires and have a custom offset, which increases track width yet
maintaining Prius’ rolling resistance.
The PLUS package delivers surprising traction and handling without
sacrificing any fuel efficiency. Improved performance handling is
achieved with the installation of sport-tuned lowering springs that
provide a lower center of gravity, enhancing the vehicles on-road
performance through quicker turn-in, enhanced steering response and
improved cornering ability. A rear sway bar is added to reduce body
roll for flatter, more stable cornering and maneuverability.
The package also includes exclusive floormats with a “PLUS” logo and
a unique “PLUS” exterior badge.
The new Prius PLUS Performance Package represents the first
installment of the new PLUS brand of accessories from Toyota and
will be available in limited production beginning in April 2011.
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Toyota Prius PLUS Performance Package Features