2011 Toyota Prius c Concept
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(from Toyota Press Release) Prius c Concept: Small “city”-centric Hybrid Vehicle
While the current Prius
has ushered hybrid technology into the mainstream, and the Prius v
will provide the additional room and versatility for active
families, compact shoppers are interested in a smaller hybrid at an
entry price point and with superior fuel economy. The Prius c
Concept, with c representing a “city”-centric vehicle, will appeal
to young singles and couples who want an eco-sensitive,
high-mileage, fun-to-drive Prius.
This dynamic vehicle with urban appeal will pursue outstanding fuel
efficiency in a compact package, while also providing a surprisingly
spacious interior. It will include many advanced technology
features, including some offered on the current Prius.
Prius c Concept is the inspiration for an additional Prius family
member that will come to market in the first half of 2012 as the
most value-oriented hybrid in the U.S. market with the highest
mileage of any “cordless” hybrid.