2012 Abarth 695 Maserati Edition
2012 Abarth 695 Maserati Edition Merge Style and Unmistakable Performance
(from Abarth Press Release) The Abarth 695 Maserati Edition debuts at the Mille Miglia 2012
• The new Abarth Limited Edition will be displayed at Piazza della Loggia in Brescia in conjunction with the historical revival of "the most beautiful race in the world"
• The new Abarth 695 Maserati Edition is an exclusive convertible equipped with a 180 HP 1.4 Turbo T-Jet 16v engine combined with the Abarth Competizione gearbox
• All the information can be found at www.abarthspecialties.com
The Abarth 695 Maserati Edition, the new Limited Edition (499 vehicles) will make its society debut on the occasion of the thirtieth anniversary of the Mille Miglia, which Enzo Ferrari called "the most beautiful race in the world". Displayed at Piazza della Loggia in Brescia in the midst of the collectors' automotive jewels and "luxury cars" of today, this glamorous car represents the bond between Abarth and Maserati, based on a host of shared values, including attention to detail, elegance and a passion for performance and sport.
Following the collaborative project three years ago with Ferrari and the creation of the Abarth 695 Tributo Ferrari, this is one more project that confirms the authoritative presence of Abarth in the luxury sports segment, this time flanked by a brand whose history of sporting achievements and elegant road cars is recognised worldwide. Karl Abarth and Alfieri Maserati: two legends, united by passion for mechanics and engines, who lent their names to two of the most prestigious companies to manufacture cars marked out by style and unmistakable performance.
Just as the Abarth 695 Tributo Ferrari is the utmost expression of Abarth's sporty character and "racing spirit", this new Limited Edition epitomises sheer elegance united to the comfort of a "GranTurismo", but with the handling of a car fit to take to the road every day.
The new Abarth 695 Maserati Edition is an exclusive convertible which blends the aggression and sportiness of a high-performance car with the refined, elegant aesthetics of a convertible. In keeping with Maserati's standards, this new Limited Edition is distinguished by excellent handling and outstanding sportiness, together with a great level of comfort and attention to materials and detail.
The new Abarth 695 Maserati Edition features exclusive style details and special technical features developed by Abarth engineers for Maserati. To start with, the 1.4 Turbo T-Jet 16v engine boosted to 180 HP and teamed with the electrically operated manual Abarth Competizione gearbox with steering wheel controls, which enhances the performance of the engine with reduced gearshift times as well as guaranteeing an experience of superior comfort at the wheel.
Again to improve performance, especially acceleration, the car is fitted with performance tyres on 17" alloy wheels featuring a special Maserati-inspired "Neptune" design. The ride and braking system have also been strengthened to cope with the extra power: Brembo 305 mm brake discs that can be dismantled with grey fixed four-piston caliper, and special Koni shock absorbers that guarantee performance in complete safety.
Nor would it be complete without the variable back-pressure "dual mode" exhaust, designed to improve engine performance and deliver an inspiring sound above 3,000 rpm, with tailpipes which have been modified to assume the hexagonal shape which has always marked out Maserati cars.
The car's exterior features a body in Pontevecchio Bordeaux. This colour from Maserati is achieved with special three-layer paintwork which reflects light and accentuates the shine of the colour. The same paintwork is also to be found on the door mirrors. The electrically controlled soft top is made of grey fabric.
The new Abarth adopts Xenon headlights with dipped and driving light functions for improved light emission and excellent performance in all weather conditions. These devices deliver three times the light intensity and duration of standard halogen-lamp headlights.
The customisation is just as complete on the inside. The interiors demonstrate both the attention to detail and the sportiness that characterise the two brands, starting with seats upholstered entirely in sand beige leather, with containment strips featuring single-layer padding, sporty but elegant and comfortable at the same time, and stylish details such as the number "695" heat-printed on the headrest. The dashboard and gearbox trim are distinguished by a special matt-finish carbon lining, further enhanced with the 695 logo, while the door panels and rear panels undergo a special UV-LUX treatment, which lends the trims an elegant grey "flocking" effect. The black leather steering wheel is characterised by beige leather inserts and tricolour hub and houses the "steering wheel gearbox" controls, while the instrument panel has been specifically produced by the Jaeger brand. Other details enrich the interior, such as the aluminium pedal unit and sill plate, the carbon fibre kick plate with customised "Abarth 695 Maserati Edition" graphics and the plate with the car's series number from 1 to 499. Lastly, as proof of its touring vocation and to enhance the on-board experience, the Abarth 695 Maserati Edition comes as standard with a boosted JBL hi-fi audio system with 9 speakers and an 8-channel amplifier supplying 400 W of total power.
In accordance with the tradition of Abarth Limited Editions, the already extensive equipment of the Abarth 695 Maserati Edition is expanded through accessories and merchandising designed to enhance the experience of the brand both on board and outside the car, as dictated by the DNA of Abarth and Maserati - more than just a car, a genuine philosophy of life. To take just one example, the Tramontano Tribute to Abarth Travel Pack, comprising two stylish anthracite leather travel bags.
As of its presentation at the Mille Miglia, all the information on this new Limited Edition can be found at www.abarthspecialties.com, the new site which Abarth has dedicated to all Limited Editions produced in recent years, from 2007 until now. This showcase introduces the general public to the world of Limited Editions, from the Opening Edition made one year after the rebirth of the brand in July 2008, stopping off at the Zerocento, the exclusive Abarth 500 with customised styling and top-flight performance, launched in November 2008 for the centenary of the birth of Karl Abarth, before finishing with the Abarth 695 Tributo Ferrari and the Abarth Cabrio Italia. But it's not only for the general public; the site is intended to facilitate direct communication with Abarth Limited Edition owners. As the presentation unfolds at the Mille Miglia, they can have exclusive access to an area with video images of the car and will be able to pre-order online, so as to ensure that they can stake their claim immediately.