2012 Chevrolet Code 130R Concept
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Price |
-- |
Production |
-- | ||
|
Engine |
1.4 liter Ecotec 4-cylinder |
Weight |
-- | ||
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Aspiration |
turbocharged |
Torque |
148 lb-ft | ||
|
HP |
150 hp |
HP/Weight |
-- | ||
|
HP/Liter |
107.1 hp per liter |
1/4 mile |
-- | ||
|
0-62 mph |
-- |
Top Speed |
-- |
(from Chevrolet Press Release) Here’s a Concept: Chevrolet Puts Next-Gen Buyers in Charge
Two concept coupes designed to inspire ideas and create discussion
DETROIT – Chevrolet
today introduced two concept coupes at the 2012 North American
International Auto Show aimed at inspiring next-generation buyers to
take the wheel and suggest ideas for a car they can co-create.
“Chevrolet has always stood for making the aspirational attainable
for all generations” said General Motors North America President
Mark Reuss. “These two concepts interpret that vision for a new
generation. We’re seeking out our newest customers’ opinions,
listening to their advice, and engaging them in new ways.”
According to U.S. Census data, there are 80 million American
consumers approaching 30. They represent 40 percent of today’s
potential car-buying public and a combined $1 trillion in purchasing
power.
Over the past year, Chevrolet has conversed with young consumers
across the United States. Based on their feedback, the Chevrolet
concepts explore the styling and functionality this group of new
buyers says they are looking for in a car.
Code 130R, the first Chevrolet concept, is a four-seat coupe with a
simple upright profile. Painted in an all-new red metallic paint
with matte anodized gold wheels, Code 130R features heritage
performance-inspired styling and rear-wheel drive. With an
aggressive front fascia, Chevrolet fender flares, straight body side
and Chevy crossflag emblem, Code 130R makes a link to Chevrolet’s
performance heritage.
Code 130R’s designers conceived the turbocharged engine to be tuned
to work in tandem with eAssist technology. By shutting off the
engine at stops, recapturing braking energy, and smoothing torque
during acceleration, this concept takes automotive electrification
to the next level and balances turbocharged performance with fuel
economy.
The concepts share attributes younger buyers say they value:
“Young customers tell us
they want functionality with coupe-like aesthetics. Both the Code
and Tru body styles resonated with this audience,” said Frank
Saucedo, director of the GM North America Advanced Design studio in
Los Angeles where the two concepts were developed.
Inside the concepts, connectivity and personalization enable the
individualization that the generation says is essential.
“This buyer prizes connectivity. Allowing them to stay connected by
integrating their personal devices through MyLink and WiFi enabling
the vehicle to be their own docking station,” said Saucedo. “The
interiors currently exist in 2D only. This allows us the flexibility
to continue the discussion and encourage more dialogue as we
continue to develop these concepts.”
From Detroit, the pair of Chevrolet concepts will travel to major
auto shows, key lifestyle events, one-on-one experiences and other
venues such as college campuses. Chevrolet also will engage
customers using the social media tools that young consumers use to
talk with one another.
“For the car company that can successfully engage this generation,
there is a tremendous opportunity,” said John McFarland, senior
manager for Chevrolet Global Marketing, who heads youth research for
the brand. “At Chevrolet, we want to build authentic and meaningful
relationships with these customers on their terms. We want to hear
what they have to say, engage them in our design process, and give
them what they want – not what we think they want.”
# # #
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.