2012 Range Rover Evoque by Victoria Beckham
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£79,995 |
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(from Land Rover Press Release) Range Rover Evoque Special Edition with Victoria Beckham
The Range Rover Evoque
created the premium compact SUV segment since going on sale in
September 2011. Recipient of more than 100 international awards, the
Evoque has been an unprecedented global success attracting a whole
new group of customers to Land Rover.
Thanks to its unique combination of dramatic design underpinned by
the brand's core credentials of capability and luxury, 70% of
customers are new to the SUV segment and the Land Rover brand.
Personalisation has formed a key part of the Range Rover Evoque's
appeal. Each of the three standard trim levels - Pure, Prestige and
Dynamic - can be further individualised with a huge range of options
from alloy wheel designs and contrasting roof colours to 16
'Designer Choice' interiors.
Now, Land Rover has extended the principle by offering an
exclusively designed Range Rover Evoque Special Edition created as a
result of a collaboration between Land Rover Design, led by Gerry
McGovern with Victoria Beckham, winner of the coveted Designer Brand
of the Year award at the 2011 British Fashion Awards.
Gerry McGovern, Director of Design, Land Rover explains: "The design
of Evoque has truly captured the hearts of customers worldwide.
Working with Victoria the intention was not to change the
fundamental architecture and award winning design of the Range Rover
Evoque. We wanted to create a Special Edition that extends its
character in a new direction through understated, restrained colour
and detail changes.
"Both Land Rover and Victoria Beckham are British luxury brands with
credibility and global appeal, this dual 'Britishness' makes the
collaboration even more exciting especially when considering the
huge audience for bespoke products around the world, particularly in
China, Russia and Brazil where Land Rover is growing".
Victoria Beckham said: "I was very excited to be working with Land
Rover as I have an enormous amount of respect for the brand. I've
always driven a Range Rover, for me they are the epitome of quality
and luxury.
"For me you should feel luxury. My brand is known for quality and
workmanship and so is Land Rover. So for me it felt like the perfect
collaboration."